CHAMA

Chama is an innovative and gamified DFC social transformation challenge, divided into two stages: “chama” and “the challenge.” Students embark on a FIDS journey-feel, imagine, do, and share-completing exciting missions which they later share to gain further support, reach and impact of their solutions. Finally, students enter their projects into the challenge prize, completing an exciting and impactful educational experience.

IMPACT SO FAR

  • 710

    SOLUTIONS

  • 252

    TEACHERS

  • 1038

    STUDENTS

CONTACT PARTNER
  • FIDS

    The Design Thinking Framework

  • STEP 1

    FEEL

    Inspire: We wanted to expand youth participation in Design for Change and make the FIDS Challenge and their social transformation project exciting for the youth.

  • STEP 2

    IMAGINE

    What if ...

    We make the FIDS Challenge appealing and effective for youth by creating an exciting, user-centric, proactive, gamified, and team-oriented program that provides resources and support at each step?

  • STEP 3

    DO

    Design: The Challenge where every step of FIDS is like a mission in a game.

    Resources: In Stage 1, students follow the FIDS path using materials provided for guidance.

    Registration: Students enter the popular vote via social media; winners receive prizes, and mission completers attend an online conference. The final mission requires project registration for the Challenge award.

    Evaluation: Projects are judged on empathy, creativity, and collaboration.

    Award: Winning groups receive a monetary prize for a school celebration or project investment.

USER JOURNEY

GAMIFICATION

MOBILIZATION OF STUDENTS, SCHOOLS & EDUCATION DEPARTMENTS

Dialogue with students and teachers during the impact of the pandemic and diagnosis of main challenges and possibilities.

TEAM FORMATION

Groups invited to develop missions to develop projects that discussed problems in their territories and the context in which students were living.

SUPPORT MATERIALS

Student ambassadors from previous years produce content aimed at supporting groups to carry out missions.

RECOGNITION AND MOBILIZATION

Students are invited to mobilize their peers and family to seek support for projects and engage community support on social media.

SHARING

In addition to recognition and awards, projects are added to an inspiring database to support other students, schools and communities.

Innovation snapshot

INNOVATION PLAYBOOK

A Design-Led Approach for Solution Discovery!

DOWNLOAD THE PLAYBOOK NOW!